<Alias=Player>,
As a mark of the high esteem in which you are held by Jarl <Alias=Jarl>, <Alias.Pronoun=Jarl> has instructed me to offer you an opportunity to become a landowner in <Alias=Hold>. A choice piece of undeveloped land in the hold has just become available. Please contact me if you are interested in purchasing it.
Your humble servant, etc., etc.,
<Alias=Steward>, Steward to Jarl <Alias=Jarl> of <Alias=HoldCity>