<Alias=Player>,
As a mark of the high esteem in which you are held by me and my people, I would like to offer you an opportunity to become a landowner in <Alias=Hold>. A choice piece of undeveloped land in the hold has just become available. Please contact me if you are interested in purchasing it.
I remain,
Jarl <Alias=Jarl> of <Alias=HoldCity>