<Alias=Player>,
Allow me to introduce myself. My name is <Alias=Jarl>, and I have the honor to be the Jarl of the proud and ancient city of <Alias=HoldCity>.
The fame of your exploits across Skyrim has brought you to my attention. If you are interested in becoming a Thane of <Alias=Hold> hold, I invite you to speak to me the next time you are in <Alias=HoldCity>. Aside from the honor that accrues to the title, my thanes are entitled to a personal housecarl. I also can tell you privately that a choice parcel of land in <Alias=Hold> would be available for your purchase should your services prove useful to me.
I look forward to meeting you in person.
I remain,
Jarl <Alias=Jarl> of <Alias=HoldCity>